top of page

The Innovative Products That Made Aveda a Household Name, According to Horst Rechelbacher

Horst Rechelbacher was a true visionary in the beauty industry, known for his passion for sustainable beauty and his commitment to social and environmental responsibility. As the founder of Aveda, he revolutionized the industry and left a lasting impact on the world of beauty. In this blog post, we will explore the innovative products that made Aveda a household name, according to Horst Rechelbacher.




The Aveda Shampure shampoo is one of the most iconic and well-known products in the Aveda line. It is a gentle, plant-based shampoo that uses a blend of 25 pure flower and plant essences to cleanse and nourish the hair. According to Horst Rechelbacher, the Shampure shampoo was inspired by his travels to India and his love of Ayurvedic principles.

The Aveda Brilliant Hair Spray is another iconic product in the Aveda line. It is a lightweight, flexible hold hairspray that provides a natural-looking finish. Horst Rechelbacher developed this product as an alternative to the heavy, sticky hairsprays that were popular at the time.

Aveda Be Curly is a line of products designed specifically for curly hair. It includes a shampoo, conditioner, and styling products that help to define and enhance natural curls. According to Horst Rechelbacher, the Be Curly line was developed in response to a growing demand for products that were specifically formulated for curly hair.

The Aveda Damage Remedy line is a collection of products designed to repair and strengthen damaged hair. It includes a shampoo, conditioner, and a range of treatments that use natural ingredients to restore hair health. According to Horst Rechelbacher, the Damage Remedy line was developed in response to a growing concern about the damage caused by traditional hair care products.

Aveda Inner Light is a line of makeup products that use natural ingredients to enhance natural beauty. It includes a range of foundations, powders, and lipsticks that are formulated with plant-based ingredients and are free from synthetic fragrances and dyes. According to Horst Rechelbacher, the Inner Light line was developed as a response to a growing demand for natural, plant-based makeup products.


Horst Rechelbacher was a true pioneer in the beauty industry, and his innovative products have helped to make Aveda a household name. From the iconic Shampure shampoo to the innovative Inner Light makeup line, Aveda products are known for their natural ingredients, sustainable practices, and commitment to social and environmental responsibility. As we remember Horst Rechelbacher's legacy, we honor his commitment to innovation and his dedication to sustainable beauty practices.

1 view0 comments
bottom of page