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Remembering Horst Rechelbacher: A Tribute to the Visionary Founder of Aveda


Horst Rechelbacher was a true visionary in the beauty industry, known for his passion for sustainable beauty and his commitment to social and environmental responsibility. As the founder of Aveda, he revolutionized the industry and left a lasting impact on the world of beauty. Today, we pay tribute to his legacy and remember the many contributions he made to the industry and the world.




Early Life and Career


Horst Rechelbacher was born in Austria in 1941 and began his career in the beauty industry as a hairdresser. In 1970, he moved to Minneapolis, where he opened his first salon and began developing his own line of natural hair care products.


The Founding of Aveda


In 1978, Horst Rechelbacher founded Aveda, a company dedicated to using natural ingredients in its products and promoting sustainable beauty practices. The company quickly became a leader in the industry and helped to popularize the use of natural and organic ingredients in beauty products.


The Aveda Philosophy


Horst Rechelbacher was a firm believer in the power of nature and Ayurvedic principles to promote health and beauty. He integrated these principles into the Aveda philosophy, which emphasized the use of natural ingredients and sustainable practices.

The Legacy of Horst Rechelbacher

Horst Rechelbacher passed away in 2014, but his legacy continues to live on through the Aveda brand and his many contributions to the industry. He was a pioneer in the use of natural ingredients and sustainable practices, and his vision continues to inspire and influence the beauty industry today.



Horst Rechelbacher was a true visionary and pioneer in the beauty industry, whose legacy continues to inspire and influence us today. As we remember and pay tribute to him, we honor his commitment to sustainable beauty and his dedication to social and environmental responsibility. The world of beauty is a better place because of Horst Rechelbacher and the many contributions he made to the industry and the world.

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