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In-depth Guide: How to Maintain and Style Textured Hair with Aveda Products

Aveda Model with textured hair

Textured hair, characterized by curls, coils, and waves, possesses a unique charm and versatility that sets it apart. It is often considered a crown to be flaunted and cherished, adding to an individual's style and identity. However, managing and maintaining textured hair can come with its own set of unique challenges.

Aveda Textured Hair Before and After

One of the primary challenges of caring for textured hair is its inherent structure. The shape and structure of textured hair can make it difficult for natural oils to travel from the scalp to the ends of the hair, leading to dryness and a lack of moisture. This can, in turn, contribute to a higher susceptibility to damage and breakage. Additionally, detangling can be difficult and requires patience and careful handling to avoid causing unnecessary stress to the hair. Due to these factors, finding the right hair care products that meet the specific needs of textured hair can be daunting.

This is where Aveda comes into the picture. A pioneer in natural hair care, Aveda has always been committed to delivering effective and respectful products of the natural world. Founded on the principles of Ayurveda, the traditional Indian healing art, Aveda believes in the power of nature to nurture and restore.

Aveda Logo

In this regard, their products are infused with a blend of natural ingredients designed to address the specific challenges of textured hair. They offer a range of products, including shampoos, conditioners, and styling products, formulated to provide hydration, enhance curl definition, and minimize damage. By marrying science with nature, Aveda seeks to provide textured hair with the nourishment and care it requires, enabling it to thrive and exhibit its full potential.

In the upcoming sections, we'll delve deeper into the unique characteristics of textured hair, essential care tips, and how Aveda's product line can be an integral part of your hair care routine.

Understanding Textured Hair

Textured hair is a term often used to describe hair that isn't straight but has some form of pattern or curl. It includes various hair types and structures ranging from wavy and curly to coily or kinky. It's worth noting that each person's textured hair is unique and may not fit into one specific category but could be a combination of different types.

Types of Textured Hair

The different types of textured hair are often classified according to curl pattern, with the most common classification system referring to types 2 (wavy), 3 (curly), and 4 (coily or kinky):

Type 2 (Wavy):

This hair type has a natural S-shaped pattern, but the wave may start several inches from the scalp. Wavy hair is further classified into 2A (loose waves), 2B (more defined waves), and 2C (distinct waves with some curls).

Type 3 (Curly):

This hair type is full of defined, springy curls that hold their shape without needing product. Like wavy hair, it's broken down into 3A (large, loose curls), 3B (medium curls), and 3C (tight curls).

Type 4 (Coily/Kinky):

This hair type tends to be more fragile with a tight, zig-zag pattern. It's divided into 4A (soft coils), 4B (Z-shaped pattern), and 4C (tight kinks or curls without a lot of definition).

Nutriplenish Coil Chart Aveda

Unique Needs and Characteristics of Textured Hair

Nutriplenish Coil Chart Aveda

Textured hair's distinctive forms come with unique needs that require special attention. As mentioned earlier, the hair's structure often results in dryness because natural scalp oils have a more challenging time traveling down the length of each hair strand. Therefore, hydration and moisture retention are crucial for textured hair.

Another characteristic is that textured hair is often more prone to breakage and damage due to its twists and turns, which can create weak points in the hair strands. Gentle handling during styling and detangling, as well as protective hairstyles, can help minimize potential damage.

Textured hair can also experience shrinkage, which refers to its tendency to curl up and appear shorter than it is when it's dry. This is a normal phenomenon and a sign of healthy hair.

Lastly, textured hair can often appear to have less volume due to its curl pattern, but it usually has more hair strands per square inch than straight hair. Products and techniques that enhance curl definition can help textured hair display its proper volume and beauty.

Understanding these unique needs and characteristics is the first step toward maintaining healthy textured hair. In the next section, we'll explore essential care tips and how Aveda's range of products can address these needs.

Essential Hair Care Tips for Textured Hair

The maintenance of textured hair is a delicate art that hinges on a balance of hydration, protection, and gentle handling. Incorporating these critical practices into your daily routine ensures that your hair remains vibrant, strong, and healthy.

Daily Routine Recommendations for Textured Hair

Aveda Model with Textured Hair


Unlike straight hair, textured hair doesn't need to be washed daily. Overwashing can strip the hair of its natural oils, leading to dryness. Depending on the texture and condition of your hair, you may find that washing it once or twice a week is sufficient.


Textured hair thrives on moisture, making conditioning an essential part of your hair care routine. After each wash, apply a generous amount of conditioner to your hair, concentrating on the ends, which tend to be the driest. You might also consider incorporating a deep conditioning treatment into your routine once a week or every two weeks.


Using a wide-tooth comb or a detangling brush, it's best to detangle textured hair when wet and conditioned. Start from the ends of your hair and gradually work up to the roots to minimize breakage.


Consider using a leave-in conditioner or moisturizing hair oil to keep your hair moisturized between washes. A light mist of water can also help to refresh your curls and coils.

Nighttime Care:

Before bed, protect your hair by putting it in a loose braid or twist. You can also wrap your hair in a silk or satin scarf, or use a silk or satin pillowcase, to prevent friction and moisture loss.

Aveda Model with Textured Hair

The Importance of Moisture and Hydration

Moisture and hydration are critical for the health and appearance of textured hair. Without adequate water, textured hair can become dry, brittle, and prone to breakage. Hydrated hair, however, is more flexible and resilient, leading to less breakage and more shine. It also helps to enhance the hair's natural curl pattern, leading to better definition and volume.

How to Minimize Damage and Breakage

Minimize Heat Styling:

Excessive use of heat-styling tools can weaken the hair and lead to breakage. If you must use heat, apply a heat protectant first, and use the lowest heat setting possible.

Avoid Harsh Chemicals:

Specific hair treatments and products contain harsh chemicals that can damage textured hair. Try to use products with natural ingredients, like those offered by Aveda, as much as possible.

Protect Your Hair:

Protective hairstyles, like braids, twists, and updos, can help to reduce the wear and tear on your hair, giving it a chance to rest and grow.

Regular Trimming:

Regularly trimming your hair can help to get rid of split ends and prevent them from traveling up the hair shaft and causing more damage.

In the following sections, we will delve into the specifics of how Aveda's range of products can help maintain and enhance the beauty of textured hair.

Introduction to Aveda Hair Products

Aveda has been synonymous with natural beauty and sustainability for over four decades. The brainchild of Horst Rechelbacher, a pioneering figure in holistic beauty, Aveda was founded in 1978 to bring beauty, environment, and well-being into harmony.

Brief History and Philosophy of Aveda

Aveda's journey began when Rechelbacher, a seasoned hairstylist and avid traveler, experienced the power of Ayurveda during a trip to India. Ayurveda, a 5,000-year-old Indian healing tradition, emphasizes the interconnectedness of people, plants, and the planet. This philosophy deeply resonated with Rechelbacher, who wished to introduce these principles to the world of beauty. Thus, Aveda was born; its name derived from "Ayurveda," meaning "knowledge of life" in Sanskrit.

From the outset, Aveda's philosophy was simple but profound: to care for the world we live in, from the products they make to how they give back to society. The brand sought to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.

Aveda’s Commitment to Natural Ingredients

Aveda’s commitment to natural ingredients is at the heart of their product formulation. They firmly believe in harnessing the power of nature to deliver high-performing products that care for your hair while respecting the earth. Their approach to product formulation is a blend of ancient Ayurvedic wisdom and modern botanical science.

Aveda is known for sourcing ingredients from different corners of the world, ensuring they are sustainably and ethically harvested. They were among the first beauty companies to use 100% post-consumer recycled PET packaging, and they strive to manufacture products using 100% wind power through renewable energy credits and carbon offsets.

Nutriplenish Ingredients

Aveda’s products are not just about looking good but also about feeling good, thanks to the brand’s emphasis on aromatherapeutic essential oils. Every Aveda product has a unique, captivating aroma that turns your daily beauty routine into a sensory experience.

In the next section, we'll explore some of Aveda's standout products suitable for textured hair and how you can incorporate them into your hair care routine for optimal results.

SIX Best Aveda Products Suitable for Textured Hair

Taking care of textured hair demands a selection of excellent products that specifically cater to its unique needs. Here are some top Aveda picks:

1. Aveda Be Curly™ Shampoo

This shampoo is meticulously crafted for curly and wavy hair. It gently cleanses the scalp without stripping it of its natural oils.

How to use: Apply to wet hair, lather, and rinse thoroughly.

Be Curly Shampoo

2. Aveda Be Curly™ Conditioner

The Be Curly™ Conditioner pairs perfectly with the Be Curly™ Shampoo, enhancing the natural curl pattern while fighting frizz.

Be Curly Conditioner

How to use: After shampooing, apply to the length of your hair and rinse.

3. Aveda Nutriplenish™ Leave-in Conditioner

Aveda's Nutriplenish™ Leave-in Conditioner is a lightweight conditioning spray that hydrates and replenishes hair while offering protection against thermal styling.

How to use: Spray evenly on damp hair, comb through, and style—no need to rinse.

Nutriplenish Leave in Conditioner

4. Aveda Be Curly™ Curl Enhancer

The Be Curly™ Curl Enhancer is an excellent product for maintaining your curls throughout the day. It intensifies curls while reducing frizz and enhancing shine.

How to use: Apply to damp hair from roots to ends after shampooing and conditioning. Let hair dry naturally, or style it with a diffuser.

Be curly curl enhancer

5. Aveda Brilliant™ Retexturing Gel

This gel adds texture and volume to your hair, offering a medium hold without stiffness or flaking.

How to use: Apply a small amount to hands, work through damp hair, and style as desired.

Aveda Brilliant™ Retexturing Gel

6. Aveda Damage Remedy™ Daily Hair Repair

The Damage Remedy™ Daily Hair Repair is an intensive treatment that helps protect your hair from breakage and damage due to heat styling.

How to use: Work a small amount of product in your hands, apply through damp hair, and comb to distribute. Do not rinse.

 Aveda Damage Remedy™ Daily Hair Repair

Incorporating these Aveda products into your routine can significantly contribute to maintaining the health and beauty of your textured hair.

How to Use Aveda Products in Your Hair Care Routine

Aveda products are designed to provide nourishing care to your hair. However, the key to unlocking their full potential lies in incorporating them into your daily hair care routine. Here is a step-by-step guide for using Aveda products, which can be adjusted based on your hair type.

Aveda Model with Textured Hair

Routine for Curly and Wavy Hair

Step 1: Cleanse with Be Curly™ Shampoo: Start by thoroughly wetting your hair. Apply a dollop of the Be Curly™ Shampoo to your scalp and gently massage it, working it into a rich lather. Rinse thoroughly.

Step 2: Condition with Be Curly™ Conditioner: After cleansing, apply the Be Curly™ Conditioner to your hair, focusing on the mid-lengths and ends. Rinse thoroughly.

Step 3: Hydrate with Nutriplenish™ Leave-in Conditioner: On damp hair, evenly distribute the Nutriplenish™ Leave-in Conditioner through your locks. This product will provide essential hydration while also protecting against heat styling.

Step 4: Define with Be Curly™ Curl Enhancer: To add definition and combat frizz, apply the Be Curly™ Curl Enhancer to damp hair from roots to ends. Let your hair air dry for a more natural look, or use a diffuser for extra volume.

Step 5: Protect with Damage Remedy™ Daily Hair Repair: As a final step, apply a small amount of the Damage Remedy™ Daily Hair Repair to damp hair, focusing on the ends, to protect against breakage and heat damage. You can now style as desired.

Aveda Model with Textured Hair

Routine for Coily and Kinky Hair

Step 1: Cleanse with Be Curly™ Shampoo: Start your routine by wetting your hair thoroughly, then apply the Be Curly™ Shampoo to your scalp. Gently massage it into a lather and rinse it out entirely.

Step 2: Condition with Be Curly™ Conditioner: Next, apply the Be Curly™ Conditioner, focusing mainly on the mid-lengths and ends of your hair. Be sure to rinse thoroughly.

Step 3: Hydrate with Nutriplenish™ Leave-in Conditioner: After cleansing and conditioning, it's time to hydrate your hair. Spray the Nutriplenish™ Leave-in Conditioner evenly across your damp hair for nourishing hydration.

Step 4: Protect with Damage Remedy™ Daily Hair Repair: Then, use the Damage Remedy™ Daily Hair Repair to protect your hair from breakage and heat damage. Apply a small amount to damp hair, mainly focusing on the ends.

Step 5: Define with Be Curly™ Curl Enhancer: For definition and frizz control, apply the Be Curly™ Curl Enhancer to your hair, from roots to ends.

Step 6: Style with Brilliant™ Retexturing Gel: Finish your routine by styling your hair with the Brilliant™ Retexturing Gel. This product is excellent for providing hold, volume, and shine without leaving any flakes or stiffness.

Following this routine will ensure your coily or kinky hair remains hydrated, protected, and beautifully defined, showcasing the natural beauty of your textured hair.

Styling Textured Hair with Aveda Products

Textured hair is beautiful and versatile, allowing for a range of hairstyles. When styled with care and the right products, like those from Aveda, you can achieve stunning looks while maintaining the health and integrity of your hair. Below, we'll discuss some popular hairstyles for textured hair and how to achieve them using Aveda products.

1. The Wash-and-Go

This classic style showcases the natural beauty of your curls or waves. To achieve this look:

2. The Twist-Out

A twist-out is a popular style for those with coily or kinky hair. Here's how to achieve this style:

3. Protective Styles

Styles like braids or buns can protect your textured hair from damage and give it a break from daily styling. When creating these styles:


Proper hair care for textured hair is not merely about aesthetics; it's about nurturing your hair's unique identity and characteristics. It's about using products that respect its natural structure and needs, and that's where Aveda steps in. With Aveda's commitment to natural ingredients and effective hair care solutions, they offer a comprehensive range of products tailored to the distinctive needs of textured hair.

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Every stage of your hair care regimen—from cleansing to conditioning, styling to protecting—carries a crucial role in preserving the health and vibrancy of your textured hair. Aveda products such as the Be Curly™ Shampoo and Conditioner, Nutriplenish™ Leave-in Conditioner, Be Curly™ Curl Enhancer, Brilliant™ Retexturing Gel, and Damage Remedy™ Daily Hair Repair go beyond being mere products; they are essential tools that help bring out the best version of your hair.

Textured hair is beautiful, versatile, and a testament to individuality. Each curl, coil, or wave is a unique expression of you and deserves to be nurtured and celebrated. Aveda products are a medium through which you can do just that.

So go ahead and explore. Experiment with different products and techniques until you find what makes your hair feel and look its best. Embrace the journey of discovery, for it is as beautiful and unique as your hair. After all, the ultimate goal of any hair care regimen should be to celebrate the natural beauty that is uniquely yours. With Aveda, you're one step closer to that goal.

Aveda Model with Textured Hair

We'd love to hear about your journey with Aveda! Your experiences are not just your own; they form part of a shared narrative that can guide and inspire others in their unique hair care journey. So, whether it's your first time trying Aveda products or you're an Aveda veteran, we invite you to share your stories, results, and favorite products. Let us know which products worked best for you, your tips for styling textured hair, and how Aveda has made a difference in your hair care routine.

And remember, every great hair day begins with great products. If you haven't already, we encourage you to explore Aveda’s product range. Here, you can dive deeper into each product's unique benefits and learn how they can cater to your hair’s needs. Or if you're ready to start or enhance your textured hair care routine, why not start with Aveda today?

Embrace your natural beauty, and let's make every day a good hair day with Aveda!

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